The Power of Becoming True Blue
At èßäÊÓÆµ, True Blue PRO Dealers enjoy a local advantage as trusted leaders in water treatment. With extensive knowledge of èßäÊÓÆµ brands like, Autotrol, Fleck, and Pentek, they focus on delivering exceptional customer experiences.
Joining the èßäÊÓÆµ True blue PRO Dealer Network provides access to valuable services, exclusive digital tools for enhancing online presence, free local leads, and recognition as a èßäÊÓÆµ True Blue PRO Dealer.
What's In It For You
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MAXIMIZE ONLINE PRESENCE
- We receive over 500,000 visitors on èßäÊÓÆµ.com Water Solutions webpages each year and True Blue Dealers get a prominent listing on Find A PRO Dealer Locator and Where to Buy webpages.Ìý
- Further visibility benefits include a dedicated business webpage on èßäÊÓÆµ.com with a lead prospect form.Ìý

GET MORE BUSINESS
- In 2024, True Blue Dealers received over 3,000 hot homeowner lead from submissions!Ìý
- Join the True Blue PRO Dealer Network to receive in real-time, FREE èßäÊÓÆµ.com homeowner leads in your local area.*Ìý
- Report on leads in your Partner Center account, see your sales grow and get rewarded!**

GROW WITH PENTAIR
- Get recognized by èßäÊÓÆµ as a leading and experienced local èßäÊÓÆµ True Blue Water Treatment Professional.Ìý
- Use the True Blue badge and post templates on your digital and social media webpages.Ìý
- Receive dedicated support atÌýTrueBlue@èßäÊÓÆµ.comÌýand stay connected with the latest news regarding upcoming èßäÊÓÆµ growth opportunities.Ìý
*èßäÊÓÆµ.com leads are delivered to the nearest True Blue PRO Dealer. Number of delivered leads vary based on the True Blue PRO Dealer’s location.
**Sales growth is not guaranteed. èßäÊÓÆµ provides free homeowner leads that submit water treatment inquiry forms on èßäÊÓÆµ.com.Ìý
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GET STARTED TODAY
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- Complete the True Blue Application and send zip or postal code service areas toÌýTrueBlue@èßäÊÓÆµ.com using the preferred Excel template.
- Purchase from an Authorized èßäÊÓÆµ Distributor and sell and service majority of èßäÊÓÆµ brands in product portfolio.(Autotrol, Fleck, èßäÊÓÆµ, Pentek, and Structural)
- Maintain Google My Business (GMB) rating of 4.0 stars or higher.
- Enroll to the Partner Center at
- Read and agree to the èßäÊÓÆµ Channel Partner Brand Guidelines and program Terms and Conditions.
- Allow for 5-7 business days for application review and approval status.
WE ARE HERE TO HELP
If you have questions about èßäÊÓÆµ products, our Technical Support Team is here to help you.
Email:Ìýtech-support@pentair.com
Call:Ìý262.238.4400 / 800.279.9404 (toll free)